Yes, Hell is a reality but to tell a non believer that if he does not accept Jesus he will go to hell, it makes them feel like they are being forced into it. To win someone over to Jesus I personally would not use the turn or burn method, it tends to turn the unbeliever off of Christianity. We must woo them as Jesus does. Heaven is your choice and no one will force it on you, not even God. But then again why would anybody want to go to hell, some say they want to go to Hell because they think it will be just one big party down there with women, drugs, boos, and what ever else they think brings them happiness down here on earth. That form of happiness is all they have ever known since they have never known Jesus as their savior. The unsaved think Heaven will be boring, just laying on a cloud and playing a harp for all of eternity. Heaven will be the most exciting place any one has ever experienced, the most fun thing you can think of down here on earth will pail in comparison and will not even be able to connect with the things of Heaven. The level of joy in Heaven is far beyond what we know down here. I can hardly wait. Lee